Download e-book for kindle: Branding in Politics: The Use of Branding Techniques in by Lucie Scholz

By Lucie Scholz

ISBN-10: 3656114374

ISBN-13: 9783656114376

Seminar paper from the yr 2011 within the topic company economics - advertising and marketing, company communique, CRM, industry learn, Social Media, grade: 1,0, college of technologies Neu-Ulm , language: English, summary: specialists agree that Obama´s election victory is basically because of a distinct and leading edge election crusade which controlled to persuade electorate. the massive efforts to elevate cash to hide the prices and the wide and accomplished use of social media are thought of the most thoughts Obama brought into his crusade. (Qualman, 2009, p. sixty four; Waters & Lester, 2010, p. 241; Harfoush, 2009, pp. VIII) They agree at the truth, that “Obama” will be thought of a strong model: “Brand Obama is a true advertising and marketing phe-nomenon. He´s not just making politics cool, he´s outpacing Google and iPhone, the icon manufacturers of this century”, states David Jones, CEO of 1 of the world´s largest ads companies. (Euro RSCG model Momentum learn, 2008)
The aim of this paper is to investigate from a advertising perspective the mechanisms which helped Barack Obama flip the sport round – opposed to preliminary odds. For this objective, we are going to firstly care for the theoretical bases of name administration. we are going to learn intimately the attribute gains of a model so that it will resolution the query as to what volume the comparability of President Obama to a model is justified. The subse-quent research of the features of a model has the aim to give an explanation for in what manner manufacturers are in a position to expanding a product's (or person’s) perceived worth to the client (or voter).

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Branding in Politics: The Use of Branding Techniques in Barack Obama’s Presidential Campaign by Lucie Scholz


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