Download e-book for kindle: Branding in Politics: The Use of Branding Techniques in by Lucie Scholz

By Lucie Scholz

ISBN-10: 3656114374

ISBN-13: 9783656114376

Seminar paper from the yr 2011 within the topic company economics - advertising and marketing, company communique, CRM, industry learn, Social Media, grade: 1,0, college of technologies Neu-Ulm , language: English, summary: specialists agree that Obama´s election victory is basically because of a distinct and leading edge election crusade which controlled to persuade electorate. the massive efforts to elevate cash to hide the prices and the wide and accomplished use of social media are thought of the most thoughts Obama brought into his crusade. (Qualman, 2009, p. sixty four; Waters & Lester, 2010, p. 241; Harfoush, 2009, pp. VIII) They agree at the truth, that “Obama” will be thought of a strong model: “Brand Obama is a true advertising and marketing phe-nomenon. He´s not just making politics cool, he´s outpacing Google and iPhone, the icon manufacturers of this century”, states David Jones, CEO of 1 of the world´s largest ads companies. (Euro RSCG model Momentum learn, 2008)
The aim of this paper is to investigate from a advertising perspective the mechanisms which helped Barack Obama flip the sport round – opposed to preliminary odds. For this objective, we are going to firstly care for the theoretical bases of name administration. we are going to learn intimately the attribute gains of a model so that it will resolution the query as to what volume the comparability of President Obama to a model is justified. The subse-quent research of the features of a model has the aim to give an explanation for in what manner manufacturers are in a position to expanding a product's (or person’s) perceived worth to the client (or voter).

Show description

Read Online or Download Branding in Politics: The Use of Branding Techniques in Barack Obama’s Presidential Campaign PDF

Best marketing & sales books

Digitale Medien im Unternehmen: Perspektiven des by Gerald Lembke,Nadine (Eds.) Soyez,Nadine Soyez PDF

Die Nutzung von digitalen Medien ist für die verschiedenen Funktionsbereiche eines Unternehmens nicht mehr wegzudenken. Das advertising erfolgt zunehmend crossmedial, additionally klassisch nicht-digital und zunehmend electronic. Der Vertrieb von Produkten und Dienstleistungen erfolgt immer mehr foreign und auf digitalem Wege.

Download PDF by Ralph R. Roberts,Joe Kraynak,Daniela Thoma,Barbara Mistol: Modernes Verkaufen für Dummies (German Edition)

Der Verkaufsprofi Ralph Roberts und sein Co-Autor Joe Kraynak geben in diesem Buch allen, die bereits uber Verkaufserfahrungen verfugen, Tipps an die Hand, wie sie ihre Verkaufsstrategie verbessern konnen. Zunachst sollen Sie sich und Ihre Einstellung zum Verkaufen hinterfragen, Ihre Schwachen identifizieren und feststellen, wie und wo Sie Ihre Verkaufsmethoden optimieren konnen.

Download e-book for kindle: Absatzkanalkoordination durch by Marcus Kunter,Univ.-Prof. Dr. Hartwig Steffenhagen

Marcus Kunter untersucht die in Jahresgesprächen zwischen Hersteller und Händlern ausgehandelte Konditionengewährung. Ein besonderes Augenmerk richtet der Autor dabei auf den hierbei erzielbaren Systemgewinn sowie auf den Einfluss der Verteilung der Verhandlungsmacht zwischen Industrie und Handel. Auf foundation der Modellergebnisse leitet er Handlungsempfehlungen für Praktiker auf Hersteller- und Handelsseite ab, die helfen können, den Systemeffizienzgrad im Absatzkanal zu steigern.

Read e-book online Inside Content Marketing: EContent Magazine's Guide to PDF

Retailers and types are wanting to take advantage of the content material advertising and marketing craze, yet as EContent’s Theresa Cramer issues out, quite few corporations are doing it good. during this ebook, Cramer’s savvy counsel demystifies the self-discipline and offers strategies and techniques which are operating this day. Cramer deals definitions and historical past, highlights minefields and misfires, and describes intriguing new roles and possibilities for retailers, publishers, and newshounds.

Extra info for Branding in Politics: The Use of Branding Techniques in Barack Obama’s Presidential Campaign

Example text

Download PDF sample